
When marketing works, the whole organisation works.
Hi
My name is Simon McEvoy
I am an org designer, strategist and leadership coach with a 20 year career supporting marketing leaders and their teams. I've worked agency and client side, B2C and B2B, Scale-up to Enterprise. I've created strategy, advised CMOs, coached leaders and designed and transformed effective functions and teams.
My marketing org design approach is agile, lean and lightweight. I believe in getting into action fast, using experimentation and pilots to gather real-world insight into what works and what doesn't. I believe that marketing is the engine of growth in an organisation, so when marketing works, the whole organisation works. So lets make marketing work!


Services
How I help you and your team
Marketing Org Design
Designing marketing organisations for sustained success.
I help you design your marketing function and implement it to achieve your strategic goals. We go beyond the org-chart, rethinking how a modern marketing function needs to work.
Leadership Coaching
Developing marketing leaders who make an impact.
I use a combination of traditional coaching practices, transformative conversation and shadow work to help leaders in their personal and professional growth.
Marketing Innovation
Creating a culture of continuous improvement.
Using tools from Agile, Kaizen and lean change, I co-create an environment with you where marketers test, learn and innovate their way toward success.
Strategy Mentoring
Building marketers strategic capability.
I mentor and guide marketing leaders in building brands, segmentation, market research, messaging, product-market fit, campaign planning and many other facets of GTM strategy.